Bobbie Bryce

Accredited Brainfit® Coach

Whanganui is a long way from teaching in the North West Province of Pakistan, but Bobbie is glad to be back home and an Accredited Brainfit Coach.

In 2007, her University professor laughed when she said her ambition was to change the world through clinical research into memory – but with her MSc (Hons) in Cognitive Psychology, she was chosen as a Research Fellow in a study of  post-operative memory loss.

Then came research trials of potential dementia medications giving more experience and understanding of memory issues: these only demonstrated that there is no ‘magic memory pill’. Bobbie’s managed rest homes in NZ and the UK and is currently Clinical Director of Whanganui Memory Clinic.

Bobbie has always been frustrated at being the ‘ambulance at the bottom of the memory cliff’. Now, Brainfit For Life classes run parallel with Whanganui Memory Clinic.

After years of giving entertaining presentations on topics such as memory and driving, Bobbie has found what she calls ‘the ambulance at the top of the cliff’’.

Brainfit for Life is the long-awaited opportunity to share the how the six types of memory can be improved by strengthening neuroplasticity.

“ I wish I’d known all this soone,r” she says.


Bobbie offers Brainfit® for Life classes in the Whanganui region.


Contact Bobbie:     +64 27 255 4979 | 06 348 9414